Our story

Cultivating confidence and good energy, one small batch at a time.

Who we are

We're a Michigan-based, small-batch jewelry brand cultivating confidence & good energy. Our jewels are designed to compliment your everyday life.

Hoft Studio was born out of passion to provide women with attainable, quality accessories while maintaining a guilt-free price point, making us who we are today.

From us to you

Since our launch in 2020 as a small collection of handcrafted jewelry, Hoft Studio has always stood for approachable accessories that leave women feeling confident and empowered. In the beginning—in the midst of a pandamic—our founder, Amber Pawlitzke was working from home as a web designer with her husband + pup. During this time Amber began honing her craft of designing jewelry and soon realized her passion was a dream she was driven to follow. From creating custom collections to constructing each and every piece that headed out the door to our customers and boutique partners.

Today, the brand continues to cultivate and celebrate confidence through thoughtful design. We’re rethinking what budget-friendly jewelry really means by providing you with quality accessories, designed and crafted with heart in northern Michigan.

A note from Amber

"From the beginning, I've always had a drive to create something that would help women feel more confident and empowered. I want to say that it wasn't just the drive that brought this new chapter, it was you who truly made this dream come true. Without your love and support of Hoft Studio, none of this would have came to be so and for that I am forever grateful. Together, we've created a community of women that build each other up through commonality. I will never be able to express my full gratitude for you being here and following alongside this journey. Thanks, loves."

Browse Amber’s faves →

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